Natural cosmetics : how to expose the false promises – Women Current

Natural ingredients, cosmetic plant, formula authentic… We usually read this kind of description on the labels of our cosmetics. And it is this that sometimes makes us buy one product over another, hoping to do good to our skin and to the planet. However, many of these shampoos, shower gels and creams that do not respond to ecological criteria. This is what’s called Greenwashing, or “greenwashing” for marketing professionals. That is to say the art of selling to the natural where there are mostly synthetic

Difficult to identify at first glance what product is environmentally friendly and natural in the aisles of the supermarket. Environmental issues have become sales arguments in the face of more and more consumers concerned about their health and the preservation of the planet. Packaging green, colorful flowers, and notices of the type “traditional” and “natural ingredients” have become the norm at radius cosmetic. It is therefore important to take the time to decipher the labels before you buy beauty products. The labels organic and “100% natural” are already a guarantee. But it needs to go further by verifying for example that a product is “paraben-free” does not contain other endocrine disrupting chemicals such as methylisothiazolinone and triclosan.

Find all the chronic beauty and well-being Anne-Marie Gabelica, founder of the brand oOlution, on the website of The Daily.

The daily on France 5 from Monday to Friday at 11: 45am

See also :

The secrets of shea butter unveileds

The reasons to adopt the cosmetic solid


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